Katherine Pace and Aimee Atkins from ELANATION ask questions of smarter people, and listen intently. The ladies spent months walking around talking to kids asking them impressions of their prototype. “Kids are super honest”. The feedback and research they obtained was worthy of a thesis on child psychology and behavioural sciences.
If a kid stopped playing the game or approached it a different way, they learned to iterate by seeing it through their eyes. They worked it from every aspect of the industry including psychology, the best operators, parent forums, school interactions and policies with gaming. But they didn’t stop there. They scrutinized global trends, pricing, and the type of investor who might like what their team was doing. Nothing was left to chance. “I was lucky enough to mentor them and see them become amazing (by any standard) at pitching, launch their product and now scale — Their products are now sold in 101 stores across Australia and growing.