The feedback and research the Elanation founders obtained was worthy of a thesis on child psychology and behavioural sciences
ELANATION CEO Katherine Maree Pace presents to 5,000 people at the Amazon AWS Summit in Sydney, 2017. Listen to their company’s courageous story.
More than 2400 AWS customers and partners attended this year’s event. Katherine Maree Pace, CEO, ELANATION talks about building the world’s first lifestyle technology company dedicated to the health and safety of kids.
You will launch in the United States later in the year, what expectations do you have for this market in comparison to the New Zealand and Australian markets?
This year I was asked to give a keynote speech at Sydney’s Amazon Web Services Summit (it has always been a bucket-list dream of mine). I never thought the opportunity would come so soon, but then again, dreams do have a habit of coming true when you are busy smashing goals.
The Sydney-based startup has developed an Internet of Things platform that integrates with the virtual world to tackle childhood obesity and digital depression or addiction.
The Xero chief was joined on the panel by a number of Australian cloud-based young start-ups – kids health platform Elanation, social media influencer app Social Soup, electricity retailer Mojo and Roames, which captures 3D image data of utility infrastructure and its surrounds and was acquired by Dutch surveying company Fugro last year – each keen to emulate Xero’s success.
Elanation CEO and co-founder Katherine Maree Pace said she felt Australian innovation’s time had come.
“We’re at a real tipping point. There’s more eyeballs on Australia,” she said.
TWISTA opens series 5 with Monica Wulff, CEO of Startup Muster, who goes through all the key points of the recently released 2016 survey of Australia’s startup ecosystem. Then TWISTA speaks to Elanation co-founder Katherine Maree Pace and Aimee Atkins about building a lifestyle tech company that starts with a ‘child-centred’ design process.
Today’s parents are faced with the ever-increasing challenge of prying their children away from digital devices and encouraging them to play in the physical world.