​Elanation tackling childhood ‘digital addiction’ with fitness play

The Xero chief was joined on the panel by a number of Australian cloud-based young start-ups – kids health platform Elanation, social media influencer app Social Soup, electricity retailer Mojo and Roames, which captures 3D image data of utility infrastructure and its surrounds and was acquired by Dutch surveying company Fugro last year – each keen to emulate Xero’s success.
Elanation CEO and co-founder Katherine Maree Pace said she felt Australian innovation’s time had come.
“We’re at a real tipping point. There’s more eyeballs on Australia,” she said.